The article guides, how to correctly pronounce Hoka shoes

Hoka is a growing brand that provides shoes for activities such as running, walking, hiking, work ,and more. Many are interested, in how to say the name “Hoka” 
The proper way to pronounce Hoka shoes is “Hu kuh shooz” or “Hu kuh oney oney.” Remember not to pause after saying “Hu.” Some people may mispronounce it slightly. The versions we shared are commonly used. You can watch a YouTube video to hear the pronunciation of Hoka shoes.

What Language Is Hoka Shoes?

The name Hoka One One came from the Māori language. This means ‘to fly over land.’ Māori are the indigenous people of New Zealand. They are often considered one of the coolest people in the world. 

Now, the name Hoka is associated with New Zealand. But do you know the footwear brand was founded in Annecy, France? Former Solomon employees Nicolas Mermoud and Jean-Luc Diard founded Hoka.

But in 2023, we saw One One was eliminated from Hoka, and since then, the brand’s new name is what we call today Hoka. Then again, you can pronounce Hu-kuh Shooz.

The Rise and Success of Hoka

Hoka One One was the name of the brand at that time, when it was developed in 2009. The first plan was to introduce shoes for downfall running. And that’s why we saw the extra-oversized soles that came with the Hoka models during that period. 

Since then, Hoka shoes have been equipped with extra-thick midsoles. Moreover, shoes have always been the king of minimalistic design—big and bulky. But the Hoka footwear was initially accepted by the ultramarathon runners. As you know, they prioritize comfort more than anything else.

The success story begins in 2012, when Deckers acquired the brand. At that time, Hoka was gaining sales of $2 million over the years. 

But from that moment on, the growth is quite remarkable. The shoe brand has seen a colossal paradigm shift since hospitals started to stock Hokas. Moreover, Hoka’s products are expanding to some degree as the day advances.

In 2020, Hoka launched its global campaign “It’s time to fly.” The campaign got enough exposure among all types of runners around the world. 

And it’s no wonder Hoka’s revenue is reaching sky highs year after year. Hoka generated a record amount of revenue, and it was $521 million in fiscal year 2023. The operating margin was 18% at that time. But the amount of revenue was $1.41 million in the previous fiscal year.

Now the figure is quite high compared to some of their competitors, like All Birds and On Cloud. According to Business Insider, Hoka can be a threat for giant shoe brands like Nike in a little while. The footwear brand has an incredible reputation when it comes to supplying ultimate cushion shoes. 

The numerous awards that the company has gotten so far, like ‘Brand of the Year’, are just a glimpse of it. Hoka will be on a mission to take them into a position where they will take over the world in the upcoming years.

Why Is Hoka So Famous?

Hoka is a truly global brand with a massive presence in  Europe, Asia and Australia. According to Time Magazine, Hoka is one of the best shoe manufacturers. And there are many justifications for this. In 2023 that shows that Hoka is the fastest growing brand with 713% trade growth in that year. StockX published the report.

Hoka’s customers can feel the impact of their actions. The company prioritizes transparency more than anything. The best thing is that Hoka finds it their utmost responsibility to deliver the best shoes to their customers. Moreover, the footwear brand sticks to their goal, as that’s the secret behind their success.

Hoka’s official website

Shoes for Various Purposes

The brand doesn’t only confine them by introducing running shoes. Instead, the footwear company has been top-notch in making shoes for a wide range of purposes. And that’s the reason why Hoka has got a vast reputation. 

Hoka’s shoes are much better cushioned since the beginning. And for this, the shoes are called the maximalist one. Now due to the bigger cushion, it becomes quite comfortable to run even on hard surfaces. 

Around 70% of the population in the United States are overweight or opposed. This is another key reason why Hoka has got immense popularity. But how? People with extra weight need shoes with more cushions and here is where the brand comes in. 

No matter whether you are a service worker or a fitness freak, Hoka got you covered. There are shoes for men, women and the kids.

Female Fanbase 

As stated by Forbes, a huge fanbase is another leading factor for the immense reputation of Hoka shoes. The footwear brand has been able to connect with millennial women customers around the world with their exceptional shoes. 

For example, the Women Bondi, Clifton 9 and more offer improved response and stability for all types of foot. Lai D. Brown is another proud Hoka’s customers. In her words,

Lai finds Hoka shoes for women super exciting. As the day advanced, she became a bigger fan of the shoes due to their great fit and comfort.

Amazon

Unique Design 

Hoka is the pioneer of maximalist shoe design. Once there was a huge demand of minimalistics shoes. But the brand has made something stunning with their highly efficient shoes. You will find the over-sized midsole even if you check the Hoka sandals.

Top-Notch Functionality

The functionality and utility of Hoka shoes make them so famous, combined with their unique design. But this won’t be easy without the innovations like Active Foot FrameTM, MetaRockerTM, ultra-light cushion midsole, ProflyTM midsole and more. Each technology brings different features. 

For example, you can have super soft foam under the heel and firmer foam under the toe with ProflyTM midsole technology. Now what does it mean? This ensures you can have a super smooth transition while running along with a more responsive feeling. 

So, it is better to prioritize your needs before making a purchase. Check this video on the technologies Hoka ensures with their shoes.

What Hoka Shoe Is Good for You?

The shoe you need to select will depend on what’s most important to you. For example, what type of runner are you, what is your foot nature, and what features do you value the most? These are prominent issues that must be addressed when acquiring any Hoka shoes.

Let’s take a look at some of the most fashionable Hoka shoes based on their functions.

Best for	Shoes
Walking	Clifton 9, Bondi 8, Maabi LS, Gaviota 5
Trail Running	Mafate Speed 4, Speedgoat 5, Challenger 7, Challenger 7 GTX, Speedgoat 5 Mid GTX, Speedgoat 5 GTX, Stinson 7, Tecton X 2, Zinal 2 and more.
Recovery	All Gender Ora Primo, Ora Recovery Slide 3, Ora Recovery Shoe 2
Race	Mach 6
Training	Kawana 2, Salimar HOKA Essential Tee
Life Style	Ora Primo HOKA x END, Kaha Low GTX, HOKA x END, Mafate Speed 2, Mafate Speed 2, Tor Ultra Lo Transport GTX, Clifton L Suede, Kawana 2 Elite, Terrain System, Kaha Low GTX  and more.
Professional Use	Bondi SR
Hiking	Hopara 2, Kaha 2 GTX, Anacapa Breeze Low, Anacapa 2 Low GTX, Skyline-Float X, Anacapa Breeze Mid, Anacapa 2 Mid GTX, Tor Ultra Lo
Everyday Run	Clifton 9, Bondi 8, Mach 6, Gaviota 5, Arahi 7, Mach X, Clifton 9 GTX, Solimar Transport X, Rincon 3
Competition	Crescendo MD, Cielo X 2 MD, Cielo X 2 LD, Crescendo XC Spikeless, Cielo FLYX, Cielo X MD, Crescendo XC, Cielo X LD
Comfort	Bondi 8, ORA Recovery Flip, Ora Recovery Shoe 2
All terrain Running	Challenger 7, Stinson 7, Challenger 7 GTX

Which Hoka Is Best for Bad Knees?

You should be careful enough when choosing shoes in case of injury. Luckily, Hoka offers a few shoes that can be suitable for people with knee pain or other types of foot injuries. But remember, you need to choose Hoka shoes that have a lower drop. This sort of shoe can ease the pressure on your knee. 

Hoka Bondi 8 can be a good choice because it comes with more supportive features. You can also check out Hoka Arahi 5 and Rincon 3. Additionally, the brand also offers some recovery options, like the Men’s Ora Recovery Shoe 2. The combination of a plush new upper and a memory foam heel ensures the relief you need while wearing footwear. 

Can I Wear Hoka Everyday?

You need to choose Hoka everyday shoes, for example, the Bondi 8, Clifton 9, Arahi 7, and Gaviota 5, for both men and women. The shoes offer a combo of stability and comfort at the same time. The softest foams play a leading role in making the shoes pleasant to wear throughout the day for sprinting and walking.